Wednesday, 6 February 2013

How Posters use Codes and Conventions to portray a Sci Fi film



This poster promotes Total Recall. they use many conventions to make it more appealing to their target audience. The titles clearly states the name, slogan, and the main actors. This is an effective way to advertise the film as it allows the audience to grasp the type of film. In addition, the actors aid the recognition, again enhancing the popularity. The text type relates to their genre, as it is bold/silver/metal-like.
The background consists of many scenes which are included in the film. It shows that it is set in London, and the city above on the upper half of the poster could connote to two worlds colliding. Furthermore, it portrays an action/thriller/sci-fi genre by the props. The weapons and costume suggest that they are special forces




This poster promotes the film Battleship. The background has been constructed very effectively. The huge robot raising from the ocean prominently portrays the genre. It also shows the audience the size of  their task (protagonists). The character faded into the clouds connoted them having to control the mighty robot. The scale of the task enhances the audiences interest. The clouds use pathetic fallacy to connote that the storyline has disruption. 
The titles used prestigiously promotes a science fiction film using metal-like, bold font suggesting a modern approach in producing a film. Also, it mentions their main/famous actors to proliferate their popularity, and exchange. Making a more successful business. 



This poster promotes The Hunger Games. The poster portrays the main protagonists in in the film. They decode the audience in having to survive, combining this with the title adds a greater effect. The female looks more emotional which reinforces stereotypes, but juxtaposes this with her props (arrows). Also the fire adds to the poster by reinforcing the survival theme, also it can connote to the danger and distress the character face. The titles are again bold, and metal-like portraying a modern film. The gold text could also symbolise the characters in having to achieve gold to survive, the colour further connotes to flames which reinforces the survival.



This poster promotes Men in Black 3. The poster clearly illustrates the main characters. Their costume links to the title. Moreover, their facial expressions portray a very serious, and looking very unemotional similar to a robot- linking into their genre. Also the background looks hypnotising in repeating 'MIB3', this makes it eye catchy, and signifies the characters in being the prominent features.
The text used is again very similar to the other posters as the font is bold and silver connoting to the modern nature of the film. This again allows links to a science fiction film.


From researching these posters it gives me a bigger insight on how real production companies portray a science fiction film.

Ideas on codes conventions gained:
  • Use bold/metal-like/coloured (linking with narrative).
  • Use a modern conventions to portray the future.
  • Ensure that the location/background/mise-en-scene links with the emotion on set- pathetic fallacy.
  • Facial expressions
  • Use connotations of micro elements relating/foreshadowing events.

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